Why your choices in a Telltale Games series always seem 'lose-lose'

GameZone: "I don't know about you, but when I am playing a Telltale Games' series, I often find myself struggling to make decisions. It often seems like I'm choosing between the lesser of two evils. Even the seemingly "good" choices come with consequences. Turns out, that's by design." (Android, Game of Thrones Episode 1 - Iron from Ice, iPad, iPhone, PC, PS Vita, PS3, PS4, The Walking Dead - Season 1, The Walking Dead - Season 2 Series, Xbox 360, Xbox One)