Why Sony canceling The Interview in theaters is a huge win for PS4
No joke, Sony just canceled the Christmas debut of Seth
Rogen and James Franco's comedy The Interview, but it's not the case of
"the terrorists have won."
Yes, AMC, Regal and other
major multiplexes in the US that have pulled their support of the
satirical film in which the North Korea's dear leader Kim Jong-un is set
up to be assassinated.
Neither this decision, nor Sony's
own nuclear option of yanking the picture from all remaining theaters,
spells the end of the big-budget comedy that's the ire of
hackers-turned-threateners.
In fact, the opposite may be
true thanks to all of the other safer avenues Sony is attempting to ramp
up while bypassing money-losing theater chains.
Home is where the PS4 is
There's nowhere safer than home, and that's exactly where everyone's PS4 console is set up.
Sony
has swept early adopters' living rooms with more than 13.5 million
sales of its next-gen system, and exclusively releasing The Interview
via its online store could push that number further. Kim Jong-un may have just given PS4's movie service its best opportunityThe
alleged North Korean hacking has put a significant spotlight on the
satirical film in which the country's dear leader Kim Jong-un is set up
to be assassinated.
Shifting that spotlight to PS4 as an
unexpected advertisement could sell more systems that cost $399 / £329 /
AU$549. That's on top of the $60 premium Sony can charge for the movie.
Tower Heist tells a tale
There's
actually some precedent to major film studios selling movies on-demand
shortly after their theater premieres, and yes, it did cost the
aforementioned $60 premium.
The best known case involved
Comcast-owned Universal Pictures wanting to test this idea in 2011 with
Tower Heist. It starred Ben Stiller, Eddie Murphy and Matthew Broderick,
among other names. You didn't see it. It's about time we got movies at home in a timely mannerTower
Heist was widely panned for being hackneyed, but more thrilling was the
real-life plot of Comcast wanting to release the movie on-demand three
weeks after its initial premiere.
That didn't actually
happen because theater owners began to boycott the movie, and rightly
so. A trend like that would benefit the movie studio and kill ticket
sales.
The Interview doesn't suffer from that same
problem because theater owners have balked at showing it on the silver
screen. Sony may have the green light to release the movie on PS4 right
now.
First-time Sony Unlimited users
Think of all of those first-time Sony Video Unlimited users. As popular as PS4 has been over Xbox One, Sony's on-demand service hasn't become a household name.
That
could begin to change if it offers a reason for newcomers to test Sony
Video Unlimited. Selling The Interview as a timed-exclusive before
launching to a wider on-demand audience could do the trick. Could The Interview create a cascading effect of enjoying new movies at home?Look
at Google. It has had some success in giving away movies like Gravity,
Big and Elf for free as a means to lure people into using Google Play
Movies & TV. It worked for me as a Chromecast user.
Sony
could be in a similar position, yet not lose money in the exchange. It
can't compare to Netflix and Amazon Instant Video because Sony's
strategy doesn't involve stream movies for a monthly fee (maybe one day
it will), but it's a start.
A silver lining for the silver screen
Sony's
hack has been devastating to its movies, profits and employees, but
this may be the one and only silver lining to its silver screen
problems.
It makes a lot of sense for Sony to stream The
Interview through PS4. Netflix has proven that this is where Hollywood
is going eventually.
PS4 and, unintentionally, North
Korea could accelerate the transition from theaters to at home movie
watching that doesn't require an unnecessary wait.
If it
proves successful, all of a sudden strangers talking during movies or
getting up to use the bathroom could be problems of the past. All you
have to do it hit pause on the PS4.
You'll still hear
talking heads on cable news claim "We have lost to North Korea" because
of Sony's decision, but it just may have helped PS4 for the win.
See how Sony is doing in our PS4 vs Xbox One co
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